An admirable trait of successful independent, family-owned business owners is their passion for their products or services. Crispin Bocanegra is nothing short of passionate when it comes to music! Crispin is the proud owner of musical instrument and repair store, Boca Music in Marshall, MI.
Crispin has been a musician and instrument collector for 50 years, and it has always been his dream to open his own guitar shop. Since 2022, Boca Music has been a haven where musicians, pros, and beginners alike, can find unique instruments. Each item in Boca Music is handpicked and has its own story to tell.
As amazing as these handpicked items are, Crispin was struggling to sell them. This all changed when Crispin signed up for OPTIMA™ in August 2023. Crispin now has the opposite problem! He says, “Since signing up for OPTIMA™ we have not only begun to sell more, but are having a hard time keeping items in stock! This is all possible because we are now highly visible online, not only for local residents, but also customers from the surrounding areas.”
Between Crispin’s knowledge and love for music and OPTIMA™ increasing Boca Music’s online visibility, the store has seen a lot of success in their first year with us. When searching for “Musical Instrument Stores in Marshall, MI” on Google, Boca Music is the top result! In addition, Crispin has gained some incredible reviews since signing up with OPTIMA™.
Check out some of Boca Music’s recent reviews hosted on their Testimonial Page:
★★★★★
– Steve Awwad May 8, 2023
“Unbelievable selection and top notch customer service. The owner is extremely knowledgeable and a pleasure to talk to. Great local shop for all your guitar needs. My two sons take lessons there with Paul and he’s fantastic as well. I’d highly recommend Boca Music to guitar enthusiasts of any age.”
Testimonial submitted through Google
★★★★★
– Ryan Easterwood June 7, 2023
“I recently discovered a new music store that just opened in my neighborhood, and I’m thrilled to say that it’s quickly become one of my favorite spots. The store is a small, locally-owned business that has unique, and vintage musical equipment. From the moment I walked in, I was impressed by the friendly and knowledgeable staff. They were eager to answer any questions I had and even offered some great recommendations based on my music preferences. The store’s selection of instruments is impressive, and I was able to find some rare and hard-to-find guitars that I had never seen. The prices were reasonable, and the quality of the instruments were top-notch. Overall, I had a fantastic experience at this local music store. The staff was friendly and knowledgeable, the selection was impressive, and the prices were reasonable. I highly recommend checking it out if you’re a music lover or looking to add to your gear.”
Testimonial submitted through Google
★★★★★
– Mia Kopulos January 24, 2024
“I have had an old Magnum guitar given to me by my grandpa for a couple years now that I had been using to learn how to play. Because it is an older guitar, one of the strings snapped, so I brought it into Boca Music to have it restrung. Not only was the guitar restrung, all old rusted pieces had been replaced with newer pieces that matched the theme, the fretboard had been cleaned, all face plates had been replaced, and more! All for a very fair price. I left an overly satisfied customer and will be recommending Boca Music to all my friends and family!”
Testimonial submitted directly through Testimonial Page
❤️ Recommended on Facebook
– Kayla Paul Riemersma June 7, 2024
“Had a wedding in Marshall and we needed a microphone windscreen for some pretty high winds and an unexpected moving around of instruments.. thankfully Crispin had exactly what we needed! Quality product to get the job done and make the cello sound perfect in gnarly conditions. Great shop, great owner! Thanks for saving the day!”
Testimonial submitted through Facebook
★★★★★
– Sue Rosko July 9, 2024
“We recently purchased a Ukulele for our family and have stopped in for resources a few times. Crispin and staff have always been so welcoming and helpful. He even opened the doors as he was closing so that our young grandson who was visiting could come in, explore and get excited about the instruments. We highly recommend this shop. Quality and service is great!”
Testimonial submitted directly through Testimonial Page
